Emotive contents and heuristic cues regarding skeptical consumers
نویسندگان
چکیده
منابع مشابه
Digital contents management for improving consumers' experience
In recent years, many studies are focusing on the best practices which make stores (both physical and virtual) more attractive, interesting and trustworthy for consumers [1]. The use of customized and efficient communication strategies addressed to specific consumers is an important topic of research [2] [3]. Furthermore, a growing interest has been put on the ways producers’ and retailers’ kno...
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ژورنال
عنوان ژورنال: Cogent Business & Management
سال: 2020
ISSN: 2331-1975
DOI: 10.1080/23311975.2020.1787737